Redefining the standards for women in art. 

The concept behind my book will be focusing on the anonymity of the Guerrilla Girls and how with that they were able to accomplish many things such as advocating for more rights for women and minorities. The oral history I chose is an interview with the two main women who started the group from the beginning, and throughout the interview they go into detail into how and why they started one of the most iconic female activist groups in the art world. 
      The way i'll focus on the anonymity is with the book jacket being an almost “cover” or “blind fold” and to actually figure out whats being talked about you have to unwrap it and see the book for what it really is. I chose to do this because in the beginning they mentioned how when they initiated members they would have to blindfold them and lead them to one of the girls houses for meetings and that really stuck with me so I wanted to somehow incorporate that into my book. My plan is to make the book ‘unremarkable’ on the outside since thats one of the qualities of being anonymous while the insides will be dynamic with bright colors and imagery used by the Guerrilla Girls. 

      My audience will be feminists, art lovers, young adults and millenials or also people in general curious enough to flip through the book to find out what its talking about! I will be using the interview in its entirety to have a more ‘coffee book’ type feel with the size of it. 

Along with my original guerrilla girls book i'll have 2 other featured female artist activitist groups featured.

final logo for box set

The idea for my logo is inspired by all these female activist groups such as the Guerrilla Girls, Sister Serpents, and Riot grrrl. These women embody the true nature of feminism and they do so by being bold, vibrant, in-your-face and very DIY. To emulate all that energy I decided to go with a handwritten logo to encompass all these groups. 

color palette

box set

This box set will include three books. One about the Guerrilla Girls, one about the Sister Serpents, and lastly one about Riot grrrl. 
     Guerrilla Girls is an anonymous group of feminist, female artists devoted to fighting sexism and racism within the art world. The group formed in New York City in 1985 with the mission of bringing gender and racial inequality into focus within the greater arts community.

     Sister Serpents was a radical feminist art collective that began as a small group women in Chicago in the summer of 1989, as a direct response to the Webster v. Reproductive Health Services Supreme Court decision. They continued their work through 1998.

     Riot grrrl is an underground feminist punk movement that began in the early 1990s in Washington state and the greater Pacific Northwest. It also had origins in Washington, D.C., and spread to at least 26 countries. It is a subcultural movement that combines feminist consciousness and punk style and politics.

guerrilla girls book cover

The concept for the book cover was about keeping the anonymity of who this female art activist group is, which is why I chose to keep it really simple on the outside. To "un-mask" them, so to speak, you'd have to open the book and find out who or what the book was about. 

book spreads